By Emmanuel Ogbodo
The World Health Organization (WHO) has initiated a year-long collaboration with TikTok to improve health literacy, promote healthier lifestyle choices, and tackle misinformation on the platform.
Given TikTok’s popularity among younger audiences, this partnership is significant. Research indicates that around 25% of young adults turn to social media for news and information, making platforms like TikTok influential in shaping health-related choices.
Acknowledging the impact of social media on health decisions, especially among youth, WHO aims to counter misinformation with this collaboration by providing evidence-based content.
Dr. Jeremy Farrar, WHO’s Chief Scientist, emphasized the importance of this initiative, stating, “This collaboration can prove to be an inflection point in how platforms can be more socially responsible.” He highlighted that through this partnership, WHO aims to offer credible health information and encourage constructive scientific discussions to build a healthier future.
Valiant Richey, TikTok’s Global Head of Trust and Safety Outreach, reiterated the platform’s dedication to mental health awareness, saying, “We are delighted to collaborate with WHO’s Fides network of health influencers, bringing engaging and authoritative mental well-being content to our community.”
As part of the collaboration, TikTok will join forces with WHO’s Fides network, a group of health content creators established in 2020, to expand the reach of trustworthy health information. TikTok also plans to support influencers via its creator training programs, assisting them in transforming scientific data into engaging, easy-to-understand videos. The initiative will place a strong emphasis on content addressing key health topics, especially mental well-being.
Dr. Alain Labrique, WHO’s Director of Digital Health and Innovation, stressed the role of influencers in making health science more relatable. He stated, “Creators who understand their audience’s needs have a unique opportunity to bridge the gap between science and everyday life. This is where WHO can step in to support influencers in delivering evidence-based information, ensuring that health conversations on platforms like TikTok are both impactful and informed.”