Connect with us

Business

MultiChoice Slashes DStv Decoder Price by 50% to Boost Subscriptions

Published

on

By Huldah Shado

MultiChoice Nigeria has announced a 50% reduction in the price of its DStv decoder, slashing the cost from N20,000 to N10,000 in a renewed bid to win back customers and increase accessibility amid declining subscriptions.

According to the company’s Chief Executive Officer, John Ugbe, the price slash is part of a broader campaign to reward loyalty and deliver more value to customers.

“We want our customers to feel valued and have access to the best entertainment every day.

“The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv has something for everyone, not just football fans,” Ugbe said.

He added that the platform is repositioning itself as a hub for daily entertainment value, offering diverse content that spans movies, dramas, kids’ shows, and news.

This rebranding effort is intended to broaden DStv’s appeal to a wider Nigerian audience.

In addition to the decoder discount, MultiChoice introduced a limited-time promotional offer allowing subscribers to upgrade to the next package tier at no extra cost when they fully renew their current plan.

The offer is valid from June 16 to July 31, 2025.

The company said both initiatives were launched in response to the economic challenges affecting Nigerian households, aiming to make quality entertainment more affordable during tough times.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

CBN Restores BDC Access to FX Market, Caps Weekly Purchases at $150,000

Published

on

By

By Huldah Shado

The Central Bank of Nigeria (CBN), has approved the participation of licensed Bureau De Change (BDC), operators in the Nigerian Foreign Exchange Market (NFEM), allowing each BDC to purchase up to $150,000 weekly.

The approval was contained in a circular dated February 10, 2026, signed by the Director of the Trade and Exchange Department, Dr. Musa Nakorji, and addressed to authorised dealer banks and the general public.

The CBN said the move is aimed at improving foreign exchange liquidity in the retail segment of the market and meeting the legitimate needs of end users, amid a widening gap between the official and parallel market exchange rates.

Under the new arrangement, licensed BDCs can access foreign exchange from the NFEM through any authorised dealer bank of their choice at the prevailing exchange rate.

The apex bank directed banks to carry out full Know-Your-Customer (KYC), and due diligence checks on BDC clients before selling foreign exchange to them.

It also imposed reporting and transparency requirements, mandating BDCs to submit returns electronically to the CBN.

In addition, the bank prohibited third-party transactions and limited cash settlement to a maximum of 25 per cent of each transaction.

Continue Reading

Abuja Reports

Ultraviolet MFB MD Visits Equity Circle, Eyes Strategic Partnership

Published

on

By

By Samson Adeyanju 

The Managing Director and Chief Executive Officer of Ultraviolet Microfinance Bank, Bayonle Omoyele, has paid a working visit to Equity Circle, one of Abuja’s fast-growing real estate companies, as part of efforts to strengthen strategic partnerships within Nigeria’s real estate sector.

During the visit, Equity Circle’s Co-Founder and Chief Marketing Officer, Fabian George, conducted Omoyele on a tour of the company’s facilities and outlined its growth trajectory.

He disclosed that the firm recorded significant milestones over the past four years, culminating in an ₦8 billion revenue in the 2025 financial year.

Discussions between both parties focused on establishing a strategic credit relationship, with proposed areas of collaboration including invoice discounting, structured credit solutions, and cash-flow management support to help Equity Circle sustain and scale its operations.

Addressing Equity Circle staff during an interactive session, Omoyele emphasised the importance of strong marketing fundamentals, highlighting the 4Ps of marketing-Product, Price, Place, and Promotion, as key drivers of long-term competitiveness and brand leadership.

He also urged the team to adopt a long-term growth mindset, remain focused, and ensure that every unit contributes meaningfully to the organisation’s strategic goals, noting that disciplined execution is critical in Nigeria’s evolving real estate market.

The visit underscores Ultraviolet Microfinance Bank’s commitment to supporting high-growth enterprises through tailored financial solutions and partnerships that promote sustainable economic development.

Continue Reading

Business

Moniepoint Strengthens Africa’s Tech Talent Pipeline with DreamDevs Cohort 2

Published

on

By

By Omoniyi David

Moniepoint Inc has reaffirmed its commitment to building Africa’s technology talent pipeline, announcing the opening of applications for the second cohort of its flagship DreamDevs initiative.

Co-Founder and CTO Felix Ike described DreamDevs as a programme that equips recent graduates with industry-ready skills and hands-on experience to bridge the continent’s tech talent gap.

“The success of our first cohort validated that Africa’s young tech talent can compete globally. This year, we aim to convert half of our participants into full-time employees,” Ike said, adding that the initiative creates sustainable career pathways that drive Africa’s digital economy.

DreamDevs complements Moniepoint’s other talent development programmes, including HatchDev, in collaboration with NITHub, University of Lagos, which trains about 500 specialised developers annually, and the Women-in-Tech programme, now in its fifth year.

The initiative also aligns with the Federal Government’s 3 Million Technical Talent (3MTT), programme, with Moniepoint serving as a key sponsor, offering graduates a specialised pathway from training to employment.

DreamDevs underscores Moniepoint’s broader mission to leverage technology to empower Africa’s youth and advance the continent’s digital economy.

Continue Reading

Trending

Deneme Bonusu Veren Sitelergrandpashabet girişgrandpashabetJojobetCasibomdeneme bonusu veren sitelerligobettipobettipobetholiganbetjojobet girişAvrupabetgrandpashabet linkdeneme bonusupiabellacasinograndoperabettipobetbetasusdoedajojobetcasinowongameofbetgrandpashabetmatbetpalacebet girişbetbey girişbahiscasino girişcashwin giriştambet giriştambet girişgrandpashabetmarsbahisimajbetbetgitamgbahispalacebetbetbeybahiscasinobetgitcashwintambetbahiscasinopusulabeturfa konteynerşanlıurfa konteynersuperbetinvdcasinopusulabetsuperbetinPusulabet güncel girişPusulabet girişbetvolejojobetCasibomCasibomgrandpashabetjojobetgrandpashabet girişpusulabet girişcasibomgrandpashabet girişmatbet girişmatbet girişpusulabet girişsuperbetin girişVDCasinobetgitromabetromabetgameofbetradissonbetpalacebetbetbeybahiscasino güncel adrescashwinjojobetDeneme Bonusu Veren Sitelergrandpashabetgrandpashabetcasibomjojobet girişgrandpashabetbahiscasinocasibomjojobetgrandpashabetholiganbetmatbetjojobetbetciosekabetjojobetmarsbahisgrandpashabetbetciopusulabetholiganbetgrandpashabetdeneme bonusu veren sitelercasibomGrandpashabetgrandpashabetpusulabetbetwoon