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Facial Recognition Returns ~ Meta

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Mark Zuckerberg’s the owner of social media company, Meta, has notified its customers that they are  bringing back its facial recognition software on Facebook. This is to enable them tackle the rising cases of celebrity scams also known as “celeb bait” scams, where this scammers use images of public figures in fake ads to deceive unsuspecting users.

The software which was shut down three years ago is being revived due to privacy concerns and regulatory pressure.

“The trial of the software, which will start in December, will automatically compare the Facebook profile photos of about 50,000 public figures with images used in suspected scam advertisementsMeta stated.

The announcement also noted that if Meta detects a match and identifies the ad as a scam, it will block it. Celebrities involved in the trial will be notified of their enrollment and can opt-out if they choose.

Meta stated that it plans to roll out the trial globally but will exclude some major regions such as Britain, the European Union, South Korea, and U.S. states like Texas and Illinois, where Meta lacks regulatory clearance to use facial recognition technology.

Meta’s Vice President of Content Policy, Monika Bickert,  explained that the trial aims to protect public figures whose images have been frequently used in scam advertisements.

“The idea here is to roll out as much protection as we can for them. They can opt out if they want to, but we want to make this protection easy and available,” Bickert said during a briefing with journalists. 

Meta also noted that in order to address privacy concern, any facial data generated during the trial would be immediately deleted after being compared with images in suspected scam ads, regardless of whether a scam was detected.

The company emphasized that the tool has undergone rigorous internal privacy and risk assessments, as well as consultations with regulators, policymakers, and privacy experts.

In addition to the celeb bait scam initiative, Meta is also considering expanding the use of facial recognition technology for non-celebrities.

The company plans to test using facial recognition data to help regular Facebook and Instagram users regain access to accounts that have been hacked or locked due to forgotten passwords.

 

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Nigerian Capital Market Posts Strong 2025, Faces 2026 Uncertainties

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By Omoniyi David

The Nigerian capital market recorded one of its strongest performances in 2025, earning global recognition after delivering exceptional returns and attracting increased investor interest.

As attention shifts to 2026, analysts are assessing whether the rally can be sustained amid political and policy uncertainties.

The market closed 2025 with an average equities return of 51.19 per cent, placing Nigeria among the world’s top five performing stock markets.

The Nigerian Exchange All Share Index posted a net capital gain of N32.13 trillion, outperforming several major economies where average returns remained below 25 per cent.

Capital raising activities rose to about N7 trillion, reinforcing the market’s role as a key funding source for government and corporate expansion.

Trading volumes also hit record levels, supported by strong activity in both the primary and secondary markets.

The debt market remained resilient, with companies increasingly relying on capital market instruments amid high interest rates. Commercial paper issuances alone reached nearly N1 trillion, largely driven by private firms.

The positive momentum has extended into 2026, with equities valuation approaching N100 trillion despite early year spending pressures. Analysts, however, caution that the year presents a mix of opportunities and risks.

As a pre election year, 2026 will see heightened political activity alongside the first full implementation of new capital market and tax laws. While the reforms are expected to strengthen regulation, analysts warn that policy interpretation and execution could influence investor sentiment, especially foreign portfolio flows.

Market watchers are also focusing on banking and insurance sector recapitalisation, which is expected to drive equity issuances, mergers and acquisitions in the first half of the year.

Analysts say sustained policy stability and effective implementation will be critical in determining whether the market extends its rally or enters a period of adjustment.

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Adeyanju Restates Commitment to People-Focused HR Solutions, Social Impact

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By Oso Abidemi 

Rimini Abarshi Adeyanju, Founder and Chief Executive Officer of Mini Option Consulting Ltd, has reaffirmed her commitment to people-centred business solutions, leadership development, and community impact.

Adeyanju, a business professional and human resources consultant, said Mini Option Consulting is driven by the belief that people are the foundation of every successful organisation.

The firm provides recruitment, outsourcing, and workforce solutions aimed at helping businesses grow sustainably through integrity, professionalism, passion, teamwork, and continuous development.

Beyond her professional work, Adeyanju highlighted her humanitarian efforts, revealing that she has run a food-sharing initiative for the past four years to improve access to affordable food and support vulnerable members of society.

She described the initiative as a journey rooted in consistency, community, and giving back.

She also expressed passion for lifelong learning, leadership, and creating meaningful impact both in business and everyday life, noting that her platform will focus on HR insights, entrepreneurship, career growth, and community initiatives.

Adeyanju said she looks forward to connecting and collaborating with like-minded individuals and organisations, describing her space as one where purpose, people, and professionalism meet.

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NIN Becomes Tax ID for Nigerians, FIRS Clarifies

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By Huldah Shado

The Federal Inland Revenue Service (FIRS), has clarified that the National Identification Number (NIN), now automatically serves as the Tax Identification Number (TIN), for individual Nigerians.

The clarification was issued on Monday via a public awareness campaign on the Service’s official X handle, addressing concerns over new tax laws requiring a Tax ID for certain transactions, including banking activities.

FIRS also explained that registered businesses no longer need a separate TIN, as their Corporate Affairs Commission (CAC), registration number will serve as their tax identifier.

According to the Service, the provision is contained in the Nigeria Tax Administration Act (NTAA), scheduled to take effect from January 2026, though the requirement for a Tax ID has existed since the Finance Act of 2019.

“The Tax ID unifies all tax identification numbers previously issued by FIRS and State Internal Revenue Services into a single identifier,” the agency said, adding that no physical card is required.

FIRS said the reform aims to simplify identification, reduce duplication, curb tax evasion and improve transparency in tax administration, urging Nigerians to ignore misinformation surrounding the policy.

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