By Oso Abidemi
One year after President Bola Ahmed Tinubu pledged to boost Nigeria’s creative economy, key players in the sector say the industry is still waiting for real action.
At his inauguration on May 29, 2023, Tinubu vowed to unlock opportunities for Nigeria’s vibrant creative sector; an industry estimated to contribute over 2.3 million jobs and $7 billion annually. Yet, despite the bold promises, stakeholders argue that little has changed.
“There’s been more talk than action,” said Ngozi Eze, a film producer based in Lagos. “Funding is inaccessible, infrastructure is poor, and policies remain vague.”
While the administration has acknowledged the importance of Nollywood, music, fashion, and digital content as job-creating engines, concrete support like grants, tax breaks, or dedicated facilities remains minimal.
Some strides have been made. The Minister of Art, Culture and the Creative Economy, Hannatu Musawa, recently launched a ‘Destination 2030’ plan to grow the sector into a major GDP driver. However, critics say the plan lacks implementation clarity and stakeholder engagement.
Young creatives across Abuja, Lagos, and Port Harcourt continue to hustle in informal, under-supported spaces, hoping the government will match words with tangible support.
For now, the promise of a creative industry renaissance under Tinubu remains a work in progress.