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Apple’s Smartphone Shipments Surge 52% in China, Fueling Market Rebound

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Apple’s smartphone shipments in China experienced a remarkable surge of 52% in April compared to the previous year, marking a continuation of the rebound observed in March. Data from the China Academy of Information and Communications Technology (CAICT), a research firm affiliated with the Chinese government, revealed this positive trend, indicating a strong performance by the U.S. tech giant in the world’s largest smartphone market.

The significant increase in shipments follows a period of tepid performance by Apple earlier in the year, amidst heightened competition in the high-end smartphone segment from local rivals like Huawei. However, the latest data indicates a turnaround for Apple in China’s fiercely competitive smartphone landscape.

While the CAICT data did not explicitly mention Apple, the company is widely recognized as the dominant foreign phone maker in China. Therefore, the surge in foreign-branded shipments is largely attributed to Apple’s improved performance.

In March, Apple recorded a 12% increase in shipments, signaling a notable recovery from the sales slump experienced in the first two months of 2024, during which the company saw a 37% decline in sales.

The momentum is expected to continue into May, fueled by an aggressive discounting campaign launched by Apple on its official Tmall site in China. The campaign offers substantial discounts of up to 2,300 yuan ($318) on select iPhone models, further boosting sales prospects for the tech giant.

Apple CEO Tim Cook recently expressed optimism about iPhone sales growth in key markets, including China, following an 8.1% drop in second-quarter revenue from the Greater China region.

The intensified competition in the Chinese smartphone market comes as Huawei introduced its new series of high-end smartphones, including the Pura 70, last month. Huawei’s retail strategy, which includes expanding flagship stores and retail distributors, underscores its determination to maintain its competitive edge in the market. Meanwhile, Huawei spinoff Honour retains the top spot in smartphone sales.

Overall smartphone sales in China witnessed a robust growth of 25.5% in April, reaching 22.7 million units, according to CAICT data. This upward trend reflects the resilience of the Chinese smartphone market and signals promising opportunities for both foreign and domestic players amid evolving consumer preferences and market dynamics.

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Business

CBN Restores BDC Access to FX Market, Caps Weekly Purchases at $150,000

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By Huldah Shado

The Central Bank of Nigeria (CBN), has approved the participation of licensed Bureau De Change (BDC), operators in the Nigerian Foreign Exchange Market (NFEM), allowing each BDC to purchase up to $150,000 weekly.

The approval was contained in a circular dated February 10, 2026, signed by the Director of the Trade and Exchange Department, Dr. Musa Nakorji, and addressed to authorised dealer banks and the general public.

The CBN said the move is aimed at improving foreign exchange liquidity in the retail segment of the market and meeting the legitimate needs of end users, amid a widening gap between the official and parallel market exchange rates.

Under the new arrangement, licensed BDCs can access foreign exchange from the NFEM through any authorised dealer bank of their choice at the prevailing exchange rate.

The apex bank directed banks to carry out full Know-Your-Customer (KYC), and due diligence checks on BDC clients before selling foreign exchange to them.

It also imposed reporting and transparency requirements, mandating BDCs to submit returns electronically to the CBN.

In addition, the bank prohibited third-party transactions and limited cash settlement to a maximum of 25 per cent of each transaction.

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Abuja Reports

Ultraviolet MFB MD Visits Equity Circle, Eyes Strategic Partnership

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By Samson Adeyanju 

The Managing Director and Chief Executive Officer of Ultraviolet Microfinance Bank, Bayonle Omoyele, has paid a working visit to Equity Circle, one of Abuja’s fast-growing real estate companies, as part of efforts to strengthen strategic partnerships within Nigeria’s real estate sector.

During the visit, Equity Circle’s Co-Founder and Chief Marketing Officer, Fabian George, conducted Omoyele on a tour of the company’s facilities and outlined its growth trajectory.

He disclosed that the firm recorded significant milestones over the past four years, culminating in an ₦8 billion revenue in the 2025 financial year.

Discussions between both parties focused on establishing a strategic credit relationship, with proposed areas of collaboration including invoice discounting, structured credit solutions, and cash-flow management support to help Equity Circle sustain and scale its operations.

Addressing Equity Circle staff during an interactive session, Omoyele emphasised the importance of strong marketing fundamentals, highlighting the 4Ps of marketing-Product, Price, Place, and Promotion, as key drivers of long-term competitiveness and brand leadership.

He also urged the team to adopt a long-term growth mindset, remain focused, and ensure that every unit contributes meaningfully to the organisation’s strategic goals, noting that disciplined execution is critical in Nigeria’s evolving real estate market.

The visit underscores Ultraviolet Microfinance Bank’s commitment to supporting high-growth enterprises through tailored financial solutions and partnerships that promote sustainable economic development.

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Business

Moniepoint Strengthens Africa’s Tech Talent Pipeline with DreamDevs Cohort 2

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By Omoniyi David

Moniepoint Inc has reaffirmed its commitment to building Africa’s technology talent pipeline, announcing the opening of applications for the second cohort of its flagship DreamDevs initiative.

Co-Founder and CTO Felix Ike described DreamDevs as a programme that equips recent graduates with industry-ready skills and hands-on experience to bridge the continent’s tech talent gap.

“The success of our first cohort validated that Africa’s young tech talent can compete globally. This year, we aim to convert half of our participants into full-time employees,” Ike said, adding that the initiative creates sustainable career pathways that drive Africa’s digital economy.

DreamDevs complements Moniepoint’s other talent development programmes, including HatchDev, in collaboration with NITHub, University of Lagos, which trains about 500 specialised developers annually, and the Women-in-Tech programme, now in its fifth year.

The initiative also aligns with the Federal Government’s 3 Million Technical Talent (3MTT), programme, with Moniepoint serving as a key sponsor, offering graduates a specialised pathway from training to employment.

DreamDevs underscores Moniepoint’s broader mission to leverage technology to empower Africa’s youth and advance the continent’s digital economy.

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