By Ade Iyamoye 

Sammy More’s rise to fame in the music industry wasn’t an overnight success. For him, the road to recognition was paved with hard work, resilience, and a deep passion for highlife and juju music.

His journey, though marked by early struggles, took a significant turn through performances at nightclubs and lounges, which helped him build a loyal fanbase and catch the attention of the wider music scene.

The Early Struggles

Like many aspiring artists, Sammy More faced the typical challenges of securing a platform and breaking into the competitive music industry.

But what set him apart was his unwavering commitment to perfecting his craft and using every opportunity to perform live.

The energetic nightlife scenes became his proving ground, where he refined his skills and learned the dynamics of connecting with diverse audiences.

The Nightclub Scene: A Launchpad for Stardom

Nightclubs and lounges were crucial in shaping Sammy’s career. These lively venues gave him the chance to interact with audiences, offering an intimate space where he could showcase his unique blend of highlife and juju music.

The pulsating beats, the vibrant atmosphere, and the engaged crowd were perfect for his style, making it the ideal setting for him to shine.

Sammy quickly learned that engaging with his audience was key. He understood that his music wasn’t just about playing instruments but creating an experience that resonated with people.

Each performance was a dialogue with the crowd, making them feel the energy and passion of the music.

Building a Loyal Fanbase

Through consistent performances, Sammy began to build a strong fanbase.

Word of mouth spread, and soon his music became synonymous with memorable nights out. As his popularity grew, so did his confidence.

He transitioned from a local musician to a recognizable figure in Abuja’s music scene, with people eagerly anticipating his next performance.

The Turning Point: From Lounges to Larger Stages

What started in smaller venues soon caught the attention of a broader audience.

Sammy’s success at nightclubs and lounges led to bigger opportunities, including concert performances, album launches, and collaborations with renowned artists.

The exposure from these intimate settings became the stepping stone to his breakthrough in the larger music industry.

The Impact of the Nightlife Scene

Performing at nightclubs and lounges played a pivotal role in Sammy More’s career.

It allowed him to build his reputation, connect with fans, and get noticed by industry professionals.

The experience laid the foundation for his high-profile events, like the “Sammy More Live in Concert/Album Launch,” marking his ascent to stardom.

Today, as the CEO of Sammy More International, Sammy reflects on his humble beginnings.

While his music continues to evolve, the lessons he learned from the nightclub and lounge scenes remain integral to his artistry and success.

His story is a testament to the power of persistence, resilience, and creating an unforgettable experience for every audience.