Volkswagen announced today the deployment of generative AI within the myVW mobile app through a strategic partnership with Google Cloud. Volkswagen is leveraging Google Cloud’s industry-leading AI and machine learning capabilities, as well as expertise from Google Cloud Consulting to power Volkswagen’s new myVW Virtual Assistant and provide vehicle owners with intuitive access to critical vehicle information and services.
The new generative AI-powered Virtual Assistant within the myVW app is currently available for all My24 Atlas and Atlas Cross Sport vehicle owners, with drivers able to access information and answers specific to their vehicles.
Consumers can now ask Volkswagen’s in-app assistant questions like “How do I change a flat tire?” or point their phone cameras at vehicle dashboards to receive relevant information.
The AI assistant draws on Google’s Gemini large language models, programs that can understand and generate predictive responses to human language, and cloud computing capacity.
The VW tool was designed by adding data such as Volkswagen owner’s manuals and YouTube videos on vehicle maintenance to Gemini.
Google Cloud CEO Thomas Kurian told Reuters that the product required overcoming technical hurdles to multimodality, the ability to process different data types such as text, images and videos.
“The problem looks superficially simple, but it’s technically very complex,” Kurian said. “Most people think what we built is a speech-to-text translation system that then looks up a manual. Absolutely not.”
The AI assistant is free and available to about 120,000 owners of Volkswagen’s Atlas and Atlas Cross Sport models. It will roll out by early next year to other cars from model year 2020 and later.
Corporate adoption of generative AI could alter the lucrative cloud computing market, where Google places third in terms of market share behind Amazon and Microsoft. Most companies are still searching for applications that users will find practical.
Cloud computing is a growing business segment for Google, accounting for $33 billion of the firm’s $307 billion in overall revenue in 2023.
AI solutions have driven billions in revenue this year, the company has said, though it declined to disclose more precise figures.