Instagram has recently become the primary platform for unfiltered insights into the conflict in Gaza. Until early October, Motaz Azaiza’s Instagram account shared glimpses of life in Gaza with approximately 25,000 followers, mixing everyday life with the ongoing tensions between Israel and Hamas. However, following Hamas’ attack on Israel and the subsequent Israeli retaliation, Azaiza’s follower count skyrocketed to over 12.5 million. His feed now serves as a daily account of Israeli strikes.
Numerous other journalists, digital content creators, and social media figures in the region have experienced a similar surge in their followers. For instance, journalist Plestia Alaqad, featured by NBC News, gained more than 2.1 million followers. Digital creator Mohammed Aborjela gained 230,000 followers, while journalist Hind Khoudary garnered 273,000 in the last five days of October. Photographer and videographer Ali Jadallah saw his following increase by over 1.1 million.
This sudden surge in Instagram followers has transformed the app, typically associated with light-hearted social media content and lifestyle influencers, into a crucial window into Gaza’s situation. While Instagram has been embraced by some journalists, particularly photojournalists, the current influx of followers is unprecedented.

The posts shared on these accounts can be emotionally challenging to absorb, often showcasing firsthand videos depicting people rescued from rubble, children grieving over their parents, and on-camera accounts of what journalists are witnessing and feeling. This unfiltered coverage on Instagram offers a unique perspective on the broader journalistic efforts to depict the events in Gaza.
Although Instagram’s parent company, Meta, has generally moved away from news content, the platform seems to be doing little to discourage the growth of these accounts. While Instagram has rules against graphic content, it does make exceptions for content that is “newsworthy and in the public interest.” Some posts may initially be flagged with a “sensitive content” warning.
Instagram, along with other social media platforms, has faced scrutiny over concerns that pro-Palestinian voices have been censored or suppressed. Meta confirmed in October that the company had accidentally limited the reach of some posts, attributing the issue to a bug rather than censorship. Meta also collaborated with the creators of the “Eye on Palestine” account, which experienced a multiday outage and now boasts more than 7 million followers.
The emergence of Instagram as a vital platform for unfiltered updates coincides with the decline of social media platform X, previously a go-to destination for journalists and witnesses to breaking news, which has faced criticism for its shortcomings in handling misinformation related to the conflict.
Foreign journalists covering the Israel-Hamas conflict encounter significant challenges in obtaining firsthand information, negatively impacting the world’s understanding of the situation, particularly in Gaza, according to press freedom organizations. These challenges include physical risks to journalists, limited access to Gaza, and logistical difficulties due to electricity and internet outages.
Few foreign reporters are believed to be present in Gaza, with Israel and Egypt controlling entry and not granting access to foreign journalists, as indicated by a petition signed by nearly 100 French journalists. Marc Owen Jones, an associate professor of Middle East studies, emphasized the importance of Instagram accounts, stating that they are essential in the current information landscape, which is often chaotic and sanitized.
Last Friday, a near-total communications blackout and Israeli bombings made it nearly impossible to ascertain the situation in Gaza. As communication systems gradually returned, voices from Gaza began to emerge on social media. The dangers faced by journalists in Gaza are significant, with over 30 journalists and media workers killed as of Tuesday, according to the Committee to Protect Journalists, and additional journalists reported missing or detained.
Sherif Mansour, the Middle East and North Africa program coordinator at the Committee to Protect Journalists, emphasized the dangers journalists face in Gaza and how Hamas has contributed to their censorship. While information continues to flow out of Gaza, the challenge lies in verifying the authenticity of content and combating the spread of misinformation.
Many Palestinian journalists on Instagram are verified, indicating that Instagram has confirmed the identity behind the account. Declining trust in mainstream media has driven some people to seek information directly from these unfiltered sources, appreciating the raw and authentic quality of the content they provide.