Ultimum Limited’s dynamic beverage brand, Razzl, known for its unique taste and vibrant sensation, proudly announces its prestigious partnership as the Exclusive Official Soft Drink brand of the highly anticipated African Cup of Nations (AFCON) 2023 in Ivory Coast.
This collaboration represents a remarkable milestone for Razzl, aligning the brand with one of Africa’s premier soccer events, boasting over 500 million viewers worldwide.
AFCON has proven to be a successful asset with global appeal, seamlessly complementing Razzl’s vision to evolve into a Pan African brand. Launched across Africa, including Nigeria, Razzl’s carbonated soft drink has already left an indelible mark on the continent. More than just a beverage, Razzl embodies a celebration of freshness, an attitude, and an inspiration to embrace originality and bask in the spotlight.
The partnership underscores Razzl’s dedication to curate unforgettable experiences, celebrate the love for football, and contribute to an electrifying atmosphere that unites fans in their shared passion for the game.
Collaborating with the Confederation of African Football (CAF) presents an exciting opportunity for Razzl to engage diverse audiences through innovative activations that resonate with the tournament’s fervor. As part of this initiative, Razzl will launch its freestyle football challenge, inviting youthful freestylers and football enthusiasts to showcase their flair, ingenuity, and skills through captivating tricks and mesmerizing moves inspired by the excitement of AFCON.
The Razzl freestyle football challenge aims to captivate its energetic, talented audience, seamlessly integrating its products with the dynamism and creativity of freestyle football.
Mr. Austin Ufomba, the Chief Executive Officer of Ultimum Limited, expressed enthusiasm about Razzl’s role as the exclusive official soft drinks brand of AFCON. He affirmed that Razzl would infuse the tournament with enthusiasm, energy, and refreshing beverages, contributing to the overall vibrancy and excitement of AFCON 2023 in Ivory Coast.