By Oratokhai Jesusemen O.
L’Oréal Paris, one of the world’s leading cosmetic brands, has announced Nigerian actress Temi Otedola as its new ‘African Digital Brand Ambassador.’ This significant appointment was disclosed in a statement by Issima Oniangue, the General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal, and was made available to the News Agency of Nigeria (NAN) in Lagos on Sunday.
Oniangue highlighted that Temi Otedola’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication. This partnership heralds a new era of glamour and innovation in beauty for the region, celebrating and catering to the diverse beauty of African women.
“We are excited to inspire and bring the best of beauty to every corner of the continent,” Oniangue stated. “As the number one beauty brand worldwide, L’Oréal Paris has empowered women for more than 110 years with our state-of-the-art products backed by scientific advances.”
The statement further emphasized L’Oréal Paris’s dedication to promoting equal rights and self-esteem through their partnerships and initiatives. The brand’s iconic slogan, “Because I’m Worth It,” coined in 1971, remains relevant today, celebrating extraordinary women who volunteer their time to serve their communities.
Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond. This historic partnership marks Otedola as the new digital ambassador for Africa and the first Nigerian to represent the iconic brand.
Standing alongside fellow ambassadors such as Kendall Jenner and Viola Davis, this collaboration marks a significant milestone in celebrating beauty in all its forms across the African continent. As the face of L’Oréal Paris Makeup, Temi will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa.
In response to her appointment, Otedola expressed her excitement and honor, promising to be a great ambassador for the brand.
“Words cannot describe how honored I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was among the first beauty products I was introduced to as a young girl playing with my mother’s makeup. I have grown up loving their products and deeply respecting the company’s values and vision. The L’Oréal Paris woman is someone I deeply resonate with, confident, unapologetic, and always striving to make a difference in the world. I’m so excited to begin this beautiful journey with a brand that truly has proven its excellence for years,” Otedola said.