By Onilede Titi Faith
Nigeria’s digital marketing and technology sectors are on the verge of rapid growth, driven by internet expansion, AI adoption, and a rising wave of entrepreneurship.
A 2025 report by the Rome Business School Nigeria projects the nation’s digital transformation market to grow from $9.6 billion in 2024 to $22.8 billion by 2029, while the local AI market could hit $4.6 billion by 2030.
Experts say brands across Nigeria are embracing short-form video marketing, influencer partnerships, and live commerce, with AI now powering ad targeting, content creation, and analytics.
Government efforts such as the 3 Million Technical Talent (3MTT), programme and new innovation hubs are also boosting the digital workforce and promoting a knowledge-driven economy.
However, inadequate infrastructure, high data costs, and a widening skills gap remain key challenges.
Analysts believe early investors in AI and data-driven storytelling will define Nigeria’s digital future and help position the country as a regional tech hub.
