By Ade Iyamoye
Popular Nollywood actress Jemima Osunde has voiced her frustration over a growing trend in the Nigerian film industry, where actors are increasingly being pressured to double as social media content creators to secure movie roles.
Speaking during a candid conversation with fellow actor Jammal Ibrahim, Osunde expressed concern that talent alone is no longer enough to win casting directors over.
She lamented that filmmakers now seem to prioritise an actor’s online presence over their acting skills.
“It feels like you must become a content creator just to land a role. They want us dancing on the internet before considering us for casting. Why should it be this way?” Osunde questioned sharply.
Her remarks have sparked widespread discussion among actors and film enthusiasts, many of whom share her concerns about the shifting priorities within Nollywood.
Critics argue that the growing focus on social media engagement risks sidelining raw talent in favour of digital popularity.
As Nigeria’s entertainment industry continues to expand its global reach, Osunde’s outcry shines a light on the pressures actors face behind the scenes.
While the rise of social media has undoubtedly transformed celebrity culture, many believe the craft of acting must not be overshadowed by the chase for online attention.
For now, Osunde’s bold stance is resonating across the industry, igniting conversations about the future of Nollywood and the need to strike a balance between digital presence and genuine talent.
