Nigeria’s Only Finished Product Is ‘Art’

By Samson Adeyanju

Nigeria, often dubbed the “Giant of Africa,” is renowned for its boundless potential. It is blessed with abundant natural resources, a rich cultural heritage, and a resilient, creative population. Yet, amidst the challenges of economic stagnation, infrastructural decay, and policy inconsistency, one sector continues to thrive, elevate the country’s image globally, and provide hope: the arts. Whether in movie production, music, painting, skit-making, or comedy, Nigeria’s most polished and celebrated export is creativity.Start slideshow

However, the arts, despite their immense contribution to national identity and the economy, remain largely unsupported by the government and many wealthy individuals. This glaring neglect of one of the country’s most viable sectors underscores a broader issue—the lack of strategic investment in what could become Nigeria’s primary export and economic backbone.

The Booming Creative Industry

From the pulsating beats of Afrobeats that dominate global airwaves to the captivating narratives of Nollywood films, Nigerian artistry has captured the world’s attention. Nollywood, the country’s film industry, is the second-largest in the world by volume, producing over 2,500 movies annually. These films have created jobs for millions, directly and indirectly, and are now streaming on platforms like Netflix, exposing global audiences to Nigerian culture.

Similarly, Nigerian music has become a cultural phenomenon. Artists like Burna Boy, Wizkid, and Tems have earned Grammy Awards, sold out international arenas, and collaborated with global icons. Afrobeats has transcended borders, creating a global appetite for Nigerian sound and rhythm. This influence trickles down to skit-making and comedy, where creators like Mr. Macaroni, Taaooma, and Basketmouth have amassed millions of followers, proving that Nigerian humor is universally appealing.

The visual arts scene is also thriving. Nigerian painters and sculptors like Njideka Akunyili Crosby and Yusuf Grillo have gained international acclaim, with their works exhibited in prestigious galleries worldwide. Collectors now pay millions for pieces that reflect Nigeria’s complex history and vibrant present.

Yet, while the artists themselves strive for excellence, the systemic challenges they face remain daunting.

Challenges Facing the Arts Sector

The Nigerian creative industry thrives not because of government support but despite its absence. Many artists and producers work in environments devoid of infrastructure, adequate funding, or institutional backing. Nollywood filmmakers, for instance, struggle with poor distribution networks, high production costs, and piracy. Music artists often lack access to professional studios and fair revenue-sharing systems, while visual artists face limited platforms to showcase their works.

Another pressing issue is the lack of formal education and training in the arts. While Nigeria boasts immense talent, many artists develop their skills informally, often relying on personal passion and mentorship. Art schools and institutions are underfunded, leaving aspiring creators without the resources to hone their craft professionally.

Additionally, the absence of policies that protect intellectual property further cripples the industry. Piracy robs creators of deserved profits, and the lack of enforcement mechanisms ensures that this menace persists.

Why the Arts Matter

The arts are not merely about entertainment; they are a powerful driver of social and economic development. Creative industries contribute significantly to GDP in advanced economies, and Nigeria has the potential to do the same.

In 2021, Nigeria’s film and music industries contributed about $7 billion to the economy, according to PwC. This figure could rise exponentially with the right investments and policies. Beyond economic value, the arts play a vital role in nation-building. They preserve cultural heritage, promote national identity, and serve as a vehicle for social commentary and change.

Moreover, the global recognition of Nigerian artists helps reshape perceptions of the country. For decades, Nigeria has been associated with corruption, poverty, and insecurity. The success of its creatives, however, paints a different picture—a nation bursting with talent, innovation, and resilience.

The Call to Action

For Nigeria to harness the full potential of its creative sector, deliberate actions must be taken by both the government and private individuals.

1. Government Intervention

The government must prioritize the arts in its national development agenda. Policies should be introduced to protect intellectual property, provide tax incentives for investors in the creative sector, and create funding opportunities for artists. Establishing film cities, music hubs, and art galleries would provide creators with the infrastructure needed to excel.

Additionally, the government can partner with international organizations to establish exchange programs, exposing Nigerian artists to global best practices.

2. Education and Training

Art education must be strengthened in schools. From primary to tertiary levels, the curriculum should include courses on music, painting, filmmaking, and other creative disciplines. Art institutes should be adequately funded and equipped to produce world-class professionals.

3. Private Sector Involvement

Wealthy Nigerians and corporate organizations have a critical role to play. The likes of Tony Elumelu, Dangote, and other philanthropists must recognize the arts as a worthy investment. Sponsorships, grants, and endowments for artists and projects would not only support the sector but also enhance their brands.

Companies can adopt Corporate Social Responsibility (CSR), initiatives that promote local talent. By partnering with artists, they can create a mutually beneficial relationship that boosts their visibility while empowering creatives.

4. Community Support

Well-meaning Nigerians must also support the arts at a grassroots level. Attend exhibitions, buy local artworks, stream Nigerian music, and watch Nollywood films. By doing so, individuals can contribute to the growth of the industry and encourage upcoming talents.

5. Global Partnerships

Nigerian creatives need platforms to showcase their work internationally. Collaborations with foreign artists, participation in international festivals, and strategic use of global digital platforms like YouTube, Spotify, and TikTok can further amplify Nigeria’s creative voice.

Investing in the Future

The arts have already demonstrated their capacity to transform lives. Stories abound of individuals rising from humble beginnings to international fame through sheer talent and creativity. With adequate support, this narrative can become the norm rather than the exception.

Imagine a Nigeria where Nollywood films are not only popular but also compete for Oscars. Picture a future where Nigerian painters dominate global art auctions, and Afrobeats becomes a recognized genre at the Grammys. Envision skit makers and comedians establishing global brands, and Nigerian cultural festivals drawing millions of tourists annually.

This vision is attainable if stakeholders come together to invest in the arts. The creative industry is not just a sector; it is a movement—a testament to the indomitable Nigerian spirit.

Conclusion

Nigeria’s only finished product may indeed be “art,” but this product is far from being a mere consolation. It is a symbol of the country’s resilience, a beacon of hope, and a source of immense pride. However, to sustain and elevate this sector, the government, private individuals, and society at large must recognize its value and invest accordingly.

The arts are not a luxury; they are a necessity. They reflect who we are, shape who we become, and project us to the world. It is time for Nigeria to take its creative industry seriously and give it the support it deserves. For in nurturing the arts, we nurture our nation.