By Emmanuel Ogbodo
After launching a dedicated tier for audiobooks, Spotify is expanding its library to entice more customers to subscribe, despite the premium cost.
The leading music streaming service has struck a major deal to incorporate audiobooks from over 100 publishers distributed by Ingram. Notable publishers like Europa Editions, Milkweed Editions, G&D Media, Bard Press, and New Society Publishers are now part of Spotify’s offerings.
Spotify has announced some of the audiobooks available to its subscribers, including The Hurting Kind, Mo Bunnell’s upcoming Give to Grow, and bestselling author Bob Proctor’s Born Rich.
U.S. listeners can also enjoy Damon Galgut’s Booker Prize-winning novel The Promise and Anne Berest’s international bestseller The Postcard.
Since integrating audiobooks into its Premium service last year, Spotify reports a surge in users exploring diverse book selections, with hundreds of thousands of unique titles streamed.
Interestingly, it’s not just new releases gaining traction; back catalogue titles are also drawing significant interest. Of Spotify’s top 10 audiobooks, nine are from the backlist, and six were released over five years ago.
This marks Spotify’s second major audiobooks announcement. In May, the company revealed a deal with Bonnier Books UK and Blackstone Publishing to include their audio titles in its Audiobooks offering.
