By Emmanuel Ogbodo
In response to ongoing demands from e-hailing drivers for better pricing models and improved earnings, a Nigerian driver named Zino has devised a unique protest strategy against companies like Uber and Bolt. Zino negotiates fares directly with riders through the messaging feature of the taxi-hailing app.
Offline trips typically involve drivers meeting riders and negotiating a fare higher than the app’s suggested price, either in person or over the phone. The agreed-upon amount can result in either cancelling the trip or continuing, with the driver keeping the difference after the app’s fare is deducted.
However, Zino stands out by conducting his negotiations within the e-hailing app itself, allowing the companies to observe his actions. He clarifies the destination in the chat section before disclosing his price to the rider. Though this approach defies the app companies’ policies, Zino views it as a form of protest against perceived injustices.
“I misuse their app as a protest against the injustices to drivers. I inform riders about the app companies’ wrongdoings. They don’t own or maintain cars, yet they set unreasonable prices. Riders who accept offline deals are often aware of this because some drivers have educated them about the issues, despite how app companies have criticised offline arrangements,” he explained.
Zino’s creative solo protest has attracted attention, even leading to a warning from one of the app companies. Despite the risk of being blocked from the platform and losing income, Zino remains committed to his cause.
“Everyone protests differently. Some stay home, some campaign against the companies’ unfair policies, some delete the app, and others post negative reviews on social media. We need to sacrifice to achieve our goals. For me and some other drivers, we will keep fighting. If they block us, so be it. Eventually, a platform that truly listens to drivers will emerge, allowing genuine negotiation,” Zino stated.
This protest arises amid calls for Uber, Bolt, and other ride-hailing apps to allow drivers to set their fares. The Nigerian app-based drivers’ union, the Amalgamated Union of App-based Transporters of Nigeria (AUATON), has advocated for the Lagos state government to incorporate this demand into regulatory documents, emphasising a need for a pricing mechanism in state law.
Drivers argue that those providing the service should determine their pay, drawing comparisons with food delivery services like Bolt Food, which do not dictate meal prices. They assert that a referral company should not set service prices unless it owns and maintains the vehicles and employs the drivers at an agreed salary.
Interestingly, InDrive already allows drivers to suggest their best prices. Riders see a recommended price from the app and can choose from several driver quotes. Although this model is popular with many drivers, some criticise it for pressuring them to accept lower fares to secure rides, as those sticking to the recommended price often get selected over those with higher offers. Critics argue that a truly driver-empowering app wouldn’t pit drivers against each other for fares.
