The Office of The African Union Chairperson’s Youth Envoy and Google have joined forces to introduce the #DiscoverMyAfrica Shorts Challenge, a month-long initiative celebrating the diverse culture, heritage, and vibrancy of the African continent.
Throughout the month of May, YouTube creators from across Africa are invited to contribute short videos showcasing their unique perspectives, utilizing the hashtag #DiscoverMyAfrica.
Chido Mpemba, African Union Chairperson’s Youth Envoy, expressed, “#DiscoverMyAfrica empowers African youth to share their stories and rich cultural heritage globally. Partnering with Google fosters creative expression and dialogue on content responsibility, digital preservation, and AI’s impact on Africa’s creative industries. This aligns with our vision for a digitally-enabled Africa harnessing cultural wealth for economic growth and social progress.”
The YouTube Shorts Challenge encourages creators to spotlight various aspects of African life, spanning music, art, cuisine, fashion, and local landmarks. Additionally, YouTube will elevate Africa’s vibrant music scene with YouTube Music Nights in Nigeria and South Africa, featuring the infectious rhythms of Afrobeats and Amapiano. Two dedicated playlists, “Africa’s Next Wave” and “Africa Superstars,” will showcase emerging talent and iconic voices that have cemented the continent as a global music powerhouse.
In addition to the Shorts Challenge, aspiring filmmakers and content creators can participate in specialized workshops tailored to enhance their skills and broaden their audience reach. A dedicated Nollywood workshop in Nigeria and broader #DiscoverMyAfrica workshops for content creators will provide valuable insights and resources to creators at all levels.
Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, affirmed, “We are committed to supporting the diverse voices and talents that make up Africa’s creative landscape. These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences.”
