By Cynthia Abah
Nigerian megastar Davido has partnered with United Masters to unveil his latest venture, the Nine+ record label.
Having previously been associated with HKN and later founding Davido Music Worldwide (DMW), Davido’s collaboration with United Masters marks a new milestone in his career.
The groundbreaking partnership was announced on April 18, 2024, via United Masters’ official Instagram page, heralding what they described as a transformative initiative for the African music industry. This collaboration aims to elevate emerging artists to unprecedented levels under the guidance of one of the continent’s most influential figures.
Expressing his excitement about the collaboration, Davido emphasized his eagerness to work with United Masters in shaping the future of both emerging and established artists on a global scale.
Davido joins the ranks of Nigerian artists partnering with United Masters, following the company’s previous collaboration with the Sarz Academy in 2023.
The launch of Nine+ follows the recent rebranding of DMW 2.0, through which Davido introduced Morravey and Logos Olori, both featured on his Grammy-nominated album ‘Timeless’.
With his recent sold-out concert at Madison Square Garden, where he became only the third Nigerian artist to headline the iconic venue, Davido continues to solidify his status as both a superstar and a label boss. Through Nine+, he aims to cultivate and promote new talent, further contributing to the vibrant music landscape.
