Telegram plans to launch its ad platform in March 2024, enabling channel owners to receive financial rewards in toncoin on the TON blockchain.
Pavel Durov, CEO, announced channel owners will get 50% of ad revenue.
Despite one trillion monthly views on broadcast channels, only 10% are monetized with Telegram Ads.
This move aligns Telegram with platforms like YouTube and X, offering ad revenue sharing.
YouTube provides a 55% share to creators, and X initiated revenue sharing in July 2023.
Meta is also exploring a new payout model for its Ads on Reels program.
Telegram boasts over 800 million monthly active users globally.
