{"id":77011,"date":"2025-10-21T15:06:20","date_gmt":"2025-10-21T15:06:20","guid":{"rendered":"https:\/\/abujacityjournal.com\/livenews\/?p=77011"},"modified":"2025-10-21T15:06:20","modified_gmt":"2025-10-21T15:06:20","slug":"nigeria-set-for-digital-marketing-boom-as-tech-ecosystem-expands","status":"publish","type":"post","link":"https:\/\/abujacityjournal.com\/livenews\/2025\/10\/21\/nigeria-set-for-digital-marketing-boom-as-tech-ecosystem-expands\/","title":{"rendered":"Nigeria Set for Digital Marketing Boom as Tech Ecosystem Expands"},"content":{"rendered":"<p><strong>By Onilede Titi Faith<\/strong><\/p>\n<p>Nigeria\u2019s digital marketing and technology sectors are on the verge of rapid growth, driven by internet expansion, AI adoption, and a rising wave of entrepreneurship.<\/p>\n<p>A 2025 report by the Rome Business School Nigeria projects the nation\u2019s digital transformation market to grow from $9.6 billion in 2024 to $22.8 billion by 2029, while the local AI market could hit $4.6 billion by 2030.<\/p>\n<p>Experts say brands across Nigeria are embracing short-form video marketing, influencer partnerships, and live commerce, with AI now powering ad targeting, content creation, and analytics.<\/p>\n<p>Government efforts such as the 3 Million Technical Talent (3MTT), programme and new innovation hubs are also boosting the digital workforce and promoting a knowledge-driven economy.<\/p>\n<p>However, inadequate infrastructure, high data costs, and a widening skills gap remain key challenges.<\/p>\n<p>Analysts believe early investors in AI and data-driven storytelling will define Nigeria\u2019s digital future and help position the country as a regional tech hub.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Onilede Titi Faith Nigeria\u2019s digital marketing and technology sectors are on the verge of rapid growth, driven by internet expansion, AI adoption, and a rising wave of entrepreneurship. A 2025 report by the Rome Business School Nigeria projects the nation\u2019s digital transformation market to grow from $9.6 billion in 2024 to $22.8 billion by [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":77012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1718,172],"tags":[],"class_list":["post-77011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-news"],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/77011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/comments?post=77011"}],"version-history":[{"count":1,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/77011\/revisions"}],"predecessor-version":[{"id":77013,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/77011\/revisions\/77013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media\/77012"}],"wp:attachment":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media?parent=77011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/categories?post=77011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/tags?post=77011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}