{"id":69876,"date":"2025-07-07T13:04:02","date_gmt":"2025-07-07T13:04:02","guid":{"rendered":"https:\/\/abujacityjournal.com\/livenews\/?p=69876"},"modified":"2025-07-07T13:04:02","modified_gmt":"2025-07-07T13:04:02","slug":"sweet-wine-market-in-nigeria-soars-to-420m-as-youth-drive-demand","status":"publish","type":"post","link":"https:\/\/abujacityjournal.com\/livenews\/2025\/07\/07\/sweet-wine-market-in-nigeria-soars-to-420m-as-youth-drive-demand\/","title":{"rendered":"Sweet Wine Market in Nigeria Soars to $420m as Youth Drive Demand"},"content":{"rendered":"<p><strong>By Anifowoshe Oladipupo<\/strong><\/p>\n<p>Nigeria\u2019s sweet wine market has surged to an estimated $420 million annually, driven largely by the tastes of younger consumers under 45.<\/p>\n<p>According to TradeDepot CEO Onyekachi Izukanne, millennials and Gen Z now account for 70% of wine consumption in the country, with a strong preference for sweet, fruity flavors that pair well with spicy local dishes and are easy to enjoy solo.<\/p>\n<p>The trend gained momentum globally during the COVID-19 pandemic, with a 40% increase in sweet wine consumption worldwide.<\/p>\n<p>In Nigeria, it has reshaped the market and prompted brands to adapt.<\/p>\n<p>Responding to this shift, TradeDepot has partnered with Bosio Family Estates, a renowned Italian winery, to launch a premium sweet wine crafted specifically for West African consumers.<\/p>\n<p>The product was developed over 10 months, using feedback from local tastings across the region.<\/p>\n<p>The move aims to fill a market gap and meet the growing demand for quality sweet wines among Nigeria\u2019s youthful, evolving consumer base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Anifowoshe Oladipupo Nigeria\u2019s sweet wine market has surged to an estimated $420 million annually, driven largely by the tastes of younger consumers under 45. According to TradeDepot CEO Onyekachi Izukanne, millennials and Gen Z now account for 70% of wine consumption in the country, with a strong preference for sweet, fruity flavors that pair [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":69877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[],"class_list":["post-69876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/69876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/comments?post=69876"}],"version-history":[{"count":1,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/69876\/revisions"}],"predecessor-version":[{"id":69878,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/69876\/revisions\/69878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media\/69877"}],"wp:attachment":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media?parent=69876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/categories?post=69876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/tags?post=69876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}