{"id":68999,"date":"2025-06-25T12:12:23","date_gmt":"2025-06-25T12:12:23","guid":{"rendered":"https:\/\/abujacityjournal.com\/livenews\/?p=68999"},"modified":"2025-06-25T12:12:23","modified_gmt":"2025-06-25T12:12:23","slug":"multichoice-slashes-dstv-decoder-price-by-50-to-boost-subscriptions","status":"publish","type":"post","link":"https:\/\/abujacityjournal.com\/livenews\/2025\/06\/25\/multichoice-slashes-dstv-decoder-price-by-50-to-boost-subscriptions\/","title":{"rendered":"MultiChoice Slashes DStv Decoder Price by 50% to Boost Subscriptions"},"content":{"rendered":"<p><strong>By Huldah Shado<\/strong><\/p>\n<p>MultiChoice Nigeria has announced a 50% reduction in the price of its DStv decoder, slashing the cost from N20,000 to N10,000 in a renewed bid to win back customers and increase accessibility amid declining subscriptions.<\/p>\n<p>According to the company\u2019s Chief Executive Officer, John Ugbe, the price slash is part of a broader campaign to reward loyalty and deliver more value to customers.<\/p>\n<p>\u201cWe want our customers to feel valued and have access to the best entertainment every day.<\/p>\n<p>&#8220;The \u2018We Got You\u2019 campaign is about making premium content more accessible and showing that DStv has something for everyone, not just football fans,\u201d Ugbe said.<\/p>\n<p>He added that the platform is repositioning itself as a hub for daily entertainment value, offering diverse content that spans movies, dramas, kids\u2019 shows, and news.<\/p>\n<p>This rebranding effort is intended to broaden DStv\u2019s appeal to a wider Nigerian audience.<\/p>\n<p>In addition to the decoder discount, MultiChoice introduced a limited-time promotional offer allowing subscribers to upgrade to the next package tier at no extra cost when they fully renew their current plan.<\/p>\n<p>The offer is valid from June 16 to July 31, 2025.<\/p>\n<p>The company said both initiatives were launched in response to the economic challenges affecting Nigerian households, aiming to make quality entertainment more affordable during tough times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Huldah Shado MultiChoice Nigeria has announced a 50% reduction in the price of its DStv decoder, slashing the cost from N20,000 to N10,000 in a renewed bid to win back customers and increase accessibility amid declining subscriptions. According to the company\u2019s Chief Executive Officer, John Ugbe, the price slash is part of a broader [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":69000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173],"tags":[],"class_list":["post-68999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/68999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/comments?post=68999"}],"version-history":[{"count":1,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/68999\/revisions"}],"predecessor-version":[{"id":69001,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/68999\/revisions\/69001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media\/69000"}],"wp:attachment":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media?parent=68999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/categories?post=68999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/tags?post=68999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}