{"id":55781,"date":"2024-11-13T11:10:03","date_gmt":"2024-11-13T11:10:03","guid":{"rendered":"https:\/\/abujacityjournal.com\/livenews\/?p=55781"},"modified":"2024-11-13T11:10:15","modified_gmt":"2024-11-13T11:10:15","slug":"multichoice-loses-243000-nigerian-subscribers-amidst-soaring-inflation","status":"publish","type":"post","link":"https:\/\/abujacityjournal.com\/livenews\/2024\/11\/13\/multichoice-loses-243000-nigerian-subscribers-amidst-soaring-inflation\/","title":{"rendered":"MultiChoice Loses 243,000 Nigerian Subscribers Amidst Soaring Inflation"},"content":{"rendered":"<p><strong>By faith Adama\u00a0<\/strong><\/p>\n<p>MultiChoice Group, Africa\u2019s leading pay-TV provider, revealed on Tuesday a significant drop in Nigerian subscriptions, reporting a loss of 243,000 DStv and GOtv customers from April to September 2024.<\/p>\n<p>The company attributed this sharp decline to Nigeria\u2019s inflation, which has surged over 30%, driven by escalating costs in food, fuel, and electricity.<\/p>\n<p>This marks a troubling trend for MultiChoice, which previously disclosed an 18% subscriber loss in Nigeria in March 2024.<\/p>\n<p>In its latest financial update, the group reported an 11% year-on-year decrease in its linear subscriber base across Africa, with the total falling by 1.8 million to 14.9 million subscribers.<\/p>\n<p>Nigeria and Zambia saw the most substantial losses, with 243,000 and 298,000 customers, respectively, choosing to cancel their subscriptions.<\/p>\n<p>Dissatisfied customers are increasingly vocal, with some considering alternative providers.<\/p>\n<p>One user on X (formerly Twitter), @DamilareOdulesi, commented, \u201cThey would lose more. It\u2019s football that\u2019s making many young people subscribe to DStv. Now, alternatives are everywhere, and all you need is a good internet.\u201d<\/p>\n<p>This decline signals a potential shift in Nigeria\u2019s pay-TV landscape as economic pressures mount and subscribers explore other options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By faith Adama\u00a0 MultiChoice Group, Africa\u2019s leading pay-TV provider, revealed on Tuesday a significant drop in Nigerian subscriptions, reporting a loss of 243,000 DStv and GOtv customers from April to September 2024. The company attributed this sharp decline to Nigeria\u2019s inflation, which has surged over 30%, driven by escalating costs in food, fuel, and electricity. [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":55782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,172],"tags":[],"class_list":["post-55781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news"],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/55781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/comments?post=55781"}],"version-history":[{"count":1,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/55781\/revisions"}],"predecessor-version":[{"id":55785,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/55781\/revisions\/55785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media\/55782"}],"wp:attachment":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media?parent=55781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/categories?post=55781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/tags?post=55781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}