By Emmanuel Ogbodo<\/p>\n
TikTok has announced the closure of its music streaming service, TikTok Music, just months after expanding the service to five countries: Indonesia, Brazil, Australia, Singapore, and Mexico. The service will officially shut down on November 28th, as the company plans to refocus its resources on its \u201cAdd to Music App\u201d feature.<\/p>\n
This feature allows users to export songs discovered on TikTok to their preferred music streaming platforms such as Spotify and Apple Music. By redirecting its efforts towards this integration, TikTok aims to reinforce its role as a music discovery tool rather than competing directly with established music streaming giants.<\/p>\n
Ole Obermann, Global Head of Music Business Development at TikTok, explained the decision: \u201cWe will be closing TikTok Music at the end of November in order to focus on our goal of furthering TikTok\u2019s role in driving even greater music listening and value on music streaming services, for the benefit of artists, songwriters, and the industry.\u201d<\/p>\n
Launched last summer in Indonesia and Brazil, TikTok Music initially replaced ByteDance’s Resso in those markets, with licenses secured from major music companies. However, the service faced challenges in its expansion, notably the absence of Universal Music\u2019s catalog in Australia, Singapore, and Mexico, hinting at potential licensing difficulties.<\/p>\n
Despite these hurdles, TikTok\u2019s \u201cAdd to Music App\u201d feature has thrived, partnering with platforms like Spotify, Apple Music, and Amazon, and now reaching users in over 180 countries. The company is reportedly exploring further partnerships with other streaming services, signaling its intent to strengthen its position as a music discovery tool rather than a standalone streaming service.<\/p>\n","protected":false},"excerpt":{"rendered":"
By Emmanuel Ogbodo TikTok has announced the closure of its music streaming service, TikTok Music, just months after expanding the service to five countries: Indonesia, Brazil, Australia, Singapore, and Mexico. The service will officially shut down on November 28th, as the company plans to refocus its resources on its \u201cAdd to Music App\u201d feature. This […]<\/p>\n","protected":false},"author":2,"featured_media":43774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-49998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/49998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/comments?post=49998"}],"version-history":[{"count":1,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/49998\/revisions"}],"predecessor-version":[{"id":49999,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/posts\/49998\/revisions\/49999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media\/43774"}],"wp:attachment":[{"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/media?parent=49998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/categories?post=49998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abujacityjournal.com\/livenews\/wp-json\/wp\/v2\/tags?post=49998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}