U.S. technology giant Apple has become the first brand to surpass $1 trillion in brand value few days after unveiling its consumer AI strategy marking a 15% increase from last year. This is according to a global ranking released by Kantar\u2019s BrandZ on Wednesday.<\/p>\n
Apple maintained its position as the world’s most valuable brand for the third consecutive year in 2024, followed by Google owner Alphabet at $753 billion and Microsoft at $713 billion.<\/p>\n
Earlier this week, Apple introduced new AI features expected to boost demand for iPhones and counteract a sales decline in its flagship product, which has been affected by fluctuating consumer spending and intensified competition from tech rivals.<\/p>\n
Apple has been consistently able to deliver products, services and messaging, which has closely resonated with the consumers, creating a strong fan-following for the brand,” Counterpoint analyst Varun Mishra said.<\/p>\n
With a market capitalization of $3.18 trillion, Apple is ahead of AI chip powerhouse Nvidia at $2.97 trillion.<\/p>\n
Nvidia, benefiting from a surge in AI enthusiasm and a boom in chip demand, made its debut on Kantar’s list of the world’s top 10 most valuable brands. Its brand value nearly tripled to over $200 billion from the previous year, placing Nvidia as the sixth most valuable brand globally, according to the consulting firm.<\/p>\n
Kantar said that its research included over 4.3 million consumer interviews across 532 categories and 21,000 different brands in 54 markets.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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